Event platforms are rising to the forefront, since the pandemic more attention has been turned to event platforms to handle increasingly more complicated event formats. The ones pulling ahead are those willing to harness the power of automation. Other like to stick with the manual approach, and it’s easy to understand why. Questions are still in the air about the benefits, impact on the event itself, and whether it’s more trouble than it’s worth.
To start, one misconception to shoot down – event platforms don’t remove the need for event managers. No AI systems taking over the world, not yet at least! The whole purpose is to streamline manual tasks, especially the repetitive, technical tasks that take up a lot of time. Instead, event organizers are free to focus on high-value moments like sponsorships, business conversations, and connecting with the audience at scale.
What is events software?
Platform to engage and interact with an event before it starts. For event organizers, it’s essential to take data-driven, error-prone, and repetitive tasks out of their hands. For registrations or attendees booking meetings with each other. No more duplicate dates, guests in the wrong place, or speaker no-shows.
Automated emails mean you have a timeline of when attendees and speakers get their dates, schedules, and venue information at the right time.
6 myths about events software busted!
1. People won't use it
Fortunately, several event platforms can be integrated into whatever website or system you are already using. So it actually helps to streamline, enhance and engage your audience’s flow into an event, rather than hinder it.
2. It's only for big events
Event management software can help large conferences and trade shows. But it can be just as useful for smaller businesses and startups. Why? Because it can give a budding community a place to grow, save resources and boost the attractiveness of your next event.
This means you can focus on more important parts of managing your event like talking to sponsors. Starting small gives you the power to scale over time to compete with larger organizations as you can move faster.
3. No need for manual input
Some manual data is needed to ensure you any event platform is scheduled correctly. This is particularly apparent for multi-track events with parallel sessions happening at the same time. Groups of attendees will often need an identifier and a personalized message telling them about the event to go along with their schedule.
4. Doesn’t increase engagement
Invariably the earlier people are invited to an event platform, the more potential touchpoints they have. Using a system where you can book your meetings and sessions ahead of time, allows attendees to build a valuable schedule. The attendee’s choices mean they’re personally invested in the experience and get the most value out of it themselves.
5. It’s a distraction
Luckily several event platforms can be integrated into whatever website or system you are already using. So it actually helps to streamline and enhance the experience. Attendees have a structured flow through the entire event and the platform can be as invisible or as apparent as the organizer wants.
Plus, when it comes to arranging meetings, it ensures quality over quantity. Those meetings that do take place will be meaningful and are more likely to end with business partnerships.
6. Takes away the human element
Automating the process means you have more time to focus on the event experience itself, making sure attendees are having the best experience while nurturing 1-to-1 relationships with your biggest exhibitors.
Plus, when people set up a meeting on the platform they know who they are speaking to, and about what, this means they always have a jumping-off point and can hit the ground running with more meaningful business conversations.