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Well, here Is our real story so that you really understand and hopefully appreciate: because it wasn't easy at all. Our personal story…
In 2020 we already thought of a rebrand to make us look more professional as we didn't change our website since 2015 - normally that's good news as we grew organically. But we always saw our competitors with new shiny websites and branding. Instead we always focussed on: helping our customers and on our product, not on marketing AT ALL.
In 2021 we grew fast, very fast (160% - that's x 2.6) while we were used to linear growth like every sustainable company does. We loved the journey. Heavily invested in making things easier (to setup an event with all matchmaking needs within minutes) and in parallel contracted a rebranding agency to finally do our rebrand. The team grew and since day 1 we had a company culture (while others try to create that for years) that never changed the last 8 years but was not documented or reflected in anything.
When in 2021 the branding company came into our office, after looking at networkables.com website, they expected to meet Matthijs (CEO & founder) as an old man and hierarchical company. Well exactly for that reason we knew we needed to rebrand, and FAST. We are young innovative, have a no-bullshit approach, make a lot of fun while achieving a lot, never giving up. This makes us a family, in hard times sometimes called "soldiers". Most of our customers became our friends, not just "clients". In terms of team, we are diverse and never look at CV's, we rather look a the person and if it fits our family. All of this was not reflected in our website that we built 9 years ago that, true it was "no-bullshit and to the point", but not reflecting our culture or who we are as a company anymore.
The rebrand oke, but why change such a good name?
The name NetworkTables itself triggered things like "yeah something with networking and tables right?" which was good from 2015-2018 but after that not anymore. We grew from world's first table seating solution for events to a full event SaaS platform that helps to improve networking at events in the broadest sense. In the industry, we started with solving 1 unsolved issue of table arrangements but rapidly continued to solve more issues in the event industry: a new way of pre-scheduling meetings and a better way of scheduling event sessions. So the "Tables" in the name was limiting us already since 2018 (5 years)... Got it? Enough reason for a change, so we decided to give it a go.
New name
If you think a decision to change your name is difficult, forget it - finding a new name itself is difficult. This took us 3 months to half a year. Our branding agency went crazy for the delay. Some names we had: smoonk, jiffy. In the end the magic was in simplicity which also defines our product. Basically when we were lost and didn't know anymore some friend just said "well after hearing your story just remove the word "tables" and then you have "network" then just t that the other way around". Crazy if you do that you have krowten. With our payoff "crazy about crowds" already in the books the decision to go for "Krowden" was made very fast.
We wanted to have a name without any meaning that we could give meaning to. NetworkTables limited us, we didn't want that again.
Krowden.com is born today and following us in our branding journey in all our communication will hopefully get to know us better as we are. We feel released, free, ourselves with this new brand. A brand that is ready for the future and we can built upon. We can finally talk the way we do in phonecalls, videocalls, and in real life. We hope you truly like it and to add more friends to our Krowden family the coming 10(0) years :)
Follow us on social media (see below) to get to know our brand new brand (yes always making fun) and take a look at our new website. If you are not yet part of our family, then start krowding today! Just let us know your event date and needs and we make you a customer (friend later on, if you behave) that never leaves. Yes again, maybe too straightforward but we don't like bullshit - just tell us what you need and we go through fire for you 🔥.
