If you have internet, you’re probably receiving way too many emails during the day. The same applies to your recipients. We’ve prepared 6 general tips on how to, not only reach but also engage your contacts. Have you sent an email recently and it didn’t receive enough responses? Check our tips, apply them, resend the email and let us know how it went!
Think of what you’d like to achieve with your email.
Would you like your recipient to update their profile or give feedback? Focus solely on that. Make it the center of attention. Try changing your perspective and think of how you’d like to be approached – what do you find interesting in emails which are engaging you?
Be direct in your subject and don’t use exclamation marks (!).
Say exactly what you want to achieve, email subject lines may get a cut off on mobile devices if they’re too long. The best is to keep it under 40 characters or about five to seven words.
Engage your recipients, use visible click-to-action links.
A call-to-action is typically written as an action phrase, eg. ‘Subscribe’ or ‘Update your profile’ It should take the form of an easily noticeable hyperlink. In the content, before the click-to-action link, you can create a small “build-up” and explain to participants what they can gain by following your instructions.
Don’t make your message too long.
Too much text means too much time to read it. Everybody’s super busy, why would you make them even busier? If you’re sending a wall of text, you should provide your recipients with an additional 20 minutes to their 24h day and then also send it to us, please. Each day, the average office worker receives 121 emails. The click-through rate for email sent in North America is 3.1%. The average click-through rate on desktop computers is 13.3% and, on mobile devices, it’s 12.7% [link]. You shall stand out if you want to be noticed, don’t make it too much of a hustle for your recipients.
Use a personal tone of communication.
Think about your tone of communication – don’t be too formal, put some love. Your event is coming soon – don’t be afraid to put the deadline in. But don’t be too scary! Try imagining how the person receiving the email could interpret it.
Send Your Message At The Right Time.
The best day to send emails is Tuesday –> Thursday –> Wednesday. You recipients will probably check their emails right after waking up and also after the lunch break/middle of the workday. After arriving at work, their schedule will be busy, and there’s a possibility they will miss your message.