Interview: Casper Christiansen, CEO of Scratcher.io on gamification and event engagement
Events can be fun, insightful or a team-building experience, but they’re not worth much if they’re not engaging. Having an engaging event is the difference between remembering to tell your peers or forgetting the next day why you went.Gamification is a versatile tool to bring to get people to experience an event in a personal way. Now, more and more event organizers are seeing the value of gamification at their events. We sat down with Casper Christiansen, CEO of Scratcher.io about what they’ve seen regarding gamification and engagement at events.